The most popular food delivery service in the US is set to break into the Australian market – but its not just the competition who are unhappy about it.
Doordash has spread to 600 US cities and made 40 million deliveries in just four-and-a-half years.
It’s valued at $10 billion in the US.
While the service has refused to comment on any expansion plans, job advertisements online confirm Australia is in its sites.
US food delivery giant Doordash is set to come to Australia. (A Current Affair)
“Certainly in Melbourne they are looking for fairly senior roles – general managers and also recruitment specialists,” Dr Gary Mortimer from the QUT Business School told A Current Affair.
“Already we have UberEats and Deliveroo in the market delivering food to families’ homes, so I guess what consumers will be looking for is, how is this business going to be different, and restaurants and cafes will be saying, well, what’s the benefit to me for signing up to this particular platform.”
Sydney cafe owner Caitlin Craufurd says she welcomes competition, but she believes all food delivery services are exploitative.
She’s just dumped UberEats because she said it cost too much to take part.
“They take a huge profit, but it’s also the death of small restaurant business,” she said.
“Places will start closing down because they can’t afford to pay that huge surcharge.”
Doordash has dealt with controversy in the US, including one of its drivers being sacked after he was caught on camera sampling a milkshake he was delivering.
The food delivery market is already saturated in Australia. (A Current Affair)
There were also reports Doordash was taking tips paid to drivers.
“We saw the same thing happen with Foodora where there were underpayments made and they made the decision to leave the market,” Dr Mortimer said.
He said delivery prices could potentially fall with the introduction of more competition.
But he thought Doordash would find it tough going in a “saturated market” whose needs were already being met by similar services.
Cafe owner Caitlin Craufurd said food delivery services took too much from small businesses. (A Current Affair)
And cafe owner Ms Craufurd had other advice for would-be home diners.
“I say to people, go out to eat,” she said.
“You meet people, you meet the people that make your food, you meet other customers, you make friends, you become a part of the community, you talk, you get ideas, it’s great.
© Nine Digital Pty Ltd 2019