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Gusty winds rip sign from 45th floor of Melbourne high-rise

The sign is located on the 45th floor of the Exhibition Street building. Courtesy: Nine

Firefighters have removed a Telstra sign on a skyscraper which tore in gusty winds in Melbourne’s CBD.

The 6x4m canvas sign ripped on the 45th floor of the Exhibition Street building around 10am, the Metropolitan Fire Brigade said.

MFB’s High Angle Rescue Technicians (HART) abseiled down the building to remove the sign.

Due to high winds, this was a complex operation,” the MFB said.

As crew completed the take-down, police cordoned off the area to pedestrians below.

Winds continue to gust around 43km/h in the heart of the city, as a powerful cold front moves to the east of the state, according to the Bureau of Meteorology.

A severe weather warning has been issued for parts of the coast and alpine region this afternoon.

Locations which may be affected include Warrnambool, Portland, Geelong, Wonthaggi, Frankston and Falls Creek, the BoM said.

The front has triggered a sharp drop in temperatures in Melbourne.

The CBD is headed for a top of 19 degrees today, almost 10 degrees cooler than yesterday.